AFTER years going by the unprofitable moniker “Leederville Oval”, naming rights for Vincent’s premier footy venue have been sold to Sullivan Logistics in a $120,000, three-year deal.
The oval hasn’t had a corporate name since 2016, when Medibank’s deal expired.
Profits from the sponsorship will be split three ways between Vincent council and the East Perth and Subiaco WAFL clubs who call Sullivan Logistics Stadium their home ground.
A 20 per cent commission will also go to Playbookx, a sport/media group which was brought in to find a sponsor after a long dry spell with no naming rights.
They found Sullivan Logistics, a local family-owned and footy-mad transport company. Vincent council advertised the idea in June and the three-year deal’s now been signed, with an option for a two-year extension.
Vincent mayor Alison Xamon announced the naming this week in a statement saying: “Sullivan Logistics is a great supporter of grassroots football and we are happy to work with them to make the oval thrive under its new name for years to come.”
Sullivan Logistics’ managing director Tim Sullivan said in a media release: “The town was abuzz for the 2022 WAFL Grand Final and we would love to see events of this scale bring the city and the stadium to life like it did that day.”
Perth Voice Interactive 
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