LOCAL retailers looking to sharpen their competitive edge can gain valuable insights at the City of Melville’s Business Breakfast Series, kicking off this Friday, March 21.
The three-part series, run in collaboration with the Small Business Development Corporation, will provide expert advice on visual merchandising, digital marketing, and small retail precinct growth. The events are open exclusively to small businesses within the City of Melville.
Visual merchandise expert Juliet Borshoff will lead the first session, Boosting Prosperity for ‘Bricks and Mortar’ Retail Operators, on March 21 from 7.30am to 9am (If you’ve got an early copy of the Chook). Borshoff, known for her eye-catching retail displays, will share strategies on how shopfront presentation can drive foot traffic and increase sales.
The second session, Boosting Prosperity for Hybrid Retail Operators, will be held on March 28 and feature digital marketing specialist Kasia McNaught, owner of McNaught Media.
She will discuss trends in online sales and how businesses can integrate digital and physical retail strategies.
The final session, Boosting Prosperity in Small Retail Precincts, on April 4, will be presented by the SBDC, focusing on collaborative strategies such as co-operative competition and strategic alliances to strengthen local retail hubs.
Mayor Katy Mair expects high demand for the series, which aligns with the City’s 10-year plan to foster a thriving business environment.
“We want to create a vibrant and prosperous business community while facilitating a business-friendly experience,” she said.
Bookings are now open for individual sessions or a full-series package. For tix head to events.humanitix.com/melville-boosting-prosperity
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