Perth Voice Interactive

A 70 square metre electronic sign has been deemed “inappropriate” for the tasteful St Georges precinct.

The corporate conglomerate that owns 189 and 191 St Georges Terrace wanted to erect the lucrative sign on its building to rent out to advertisers.

Perth city council staff reckon “the third party advertising content of the sign will be detrimental to the prestigious business character of the St Georges Precinct and the visual quality and amenity of the locality”.

The council’s historically been pretty friendly to these proposals but this double whopper was just too big. Judy McEvoy told Lisa Scaffidi “lord mayor we know you love these signs, but this one’s extremely big. We just felt this one wasn’t in keeping with St Georges Terrace”.

Ms Scaffidi said it wasn’t about her and voted along with the rest of council against the application.