Sound and Vision

KYLIE Minogue’s 2002 hit Come Into My World may not be her most memorable track, but the accompanying music video was arguably one of the best of the last decade.

Featuring a multiplying Minogue walking through a crowd in Paris, it had four Kylies on-screen by the end, and it inspired Perth filmmaker Johnny Ma to get into the industry.

The music video guru has worked on over 40 projects in his Maylands studios in the past three years, and will host the Vision For Beats music video forum at his studio this Friday.

Ma says he wants the night to inspire and generate ideas amongst Perth’s emerging music video makers.

• Perth filmmaker Johnny Ma. Photo supplied

“The whole point of the night is to all sit together and talk about our craft with some of the most accomplished in the industry,” he says.

“There’s heaps of these kind of events for filmmakers and short film makers, but there’s nothing out there for music videos.”

Ma says he wants to use the forum as leverage to get funding and recognition for the relatively unsupported industry.

“Screenwest provides no funding at all for music videos and the Department of Culture of the Arts grants some funds to musicians for their videos, but not the filmmakers,” Ma says.

Perth’s go-to music video makers like Matsu (Dan Craig) and Dominic Pearce will show off their work and then do a Q and A, and Ma says he will be hitting them with the hard questions like, “how do you work with a small budget?”.

Vision For Beats organiser Ashleigh Nicolau says each music video shown on the night will be dissected in a Q and A with not just the producers, but the cinematographer, sound engineer and people who worked on it.

After the Q and A, Nicolau says it will be “a networking free for all”.

“Students and beginners or even those who just have an interest in the industry are welcome to come along,” he says.

“There always seems to be a divide between the different creative lanes, so the night will be a chance for musicians to meet the filmmakers they can work with.

“We really encourage musicians to come along to see the opportunities that exist for collaboration.”

Nicolau was also involved with the not-for-profit Film and Television Institute, which supported emerging filmmakers and merged with Screenwest last Friday.

“It’s up to festivals like Revelation and people like Johnny to support the up and coming screen sector,” she says.

If you are an aspiring music video maker, musician or have an interest in the synergy of film and music, then you do not want to miss Vision For Beats, part of the Revelation film festival.

If you got your copy of the Voice early, it’s free to attend the forum this Friday (July 14) from 6.30pm at Johnny Ma Studios, 305A Railway Parade, Maylands.


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