Red Feb

HEART Research Australia is calling on all Australians to wear red in February for someone close to their heart.

REDFEB aims to raise awareness for heart disease and funds for life-saving research. 

As well as encouraging people to wear red and donate, Heart Research Australia is promoting an important Heart Smart pocket guide that could save lives.

“Heart disease is Australia’s number one killer, but it is surprising how little people know about the signs of a heart attack and what is critical to do in the moment,” says Nicci Dent, CEO of Heart Research Australia. 

“Each day, an average of 20 Australians die from a heart attack. An Australian suffers a heart attack every 10 minutes.”

“That is why this REDFEB, in addition to encouraging people to wear red and donate to life-saving research, we are promoting an important free Heart Smart pocket guide. 

“The Heart Smart Pocket Guide is designed to fit in your wallet or pocket, and is a handy guide to heart attack symptoms and the recommended response in an emergency. 

“By knowing and recognising the symptoms of a heart attack, you could help save someone’s life. Maybe even your own.”

For a pocket guide containing the signs and symptoms of a heart attack as well as an action plan that you can carry with you at all times visit

“The pocket guide is free to Australian residents, but any financial support towards our life saving research will be gratefully received. The simple fact is that research saves lives, which is why Heart Research Australia funds world-class and emerging researchers to conduct ground-breaking research into the prevention, diagnosis and treatment of heart disease,” continued Ms Dent.

Top Tips

Don’t assume heart attack symptoms are the same for everyone.

“Many people assume that all heart attacks happen like in the movies – sudden and intense pain in the chest that causes someone to collapse. If that were the case, it would be easy to know when to go to the hospital. In reality, the signs can be less obvious and vary between individuals, says Cardiologist Dr Rebecca Kozor.

Don’t dismiss symptoms and hope they will go away

“I cannot repeat this enough – every minute counts. If you’re having a heart attack, prompt medical attention may help protect your heart muscle from permanent damage and perhaps save your life,” says Dr Kozor.

“If you have warning signs of a heart attack call triple zero immediately and ask for an ambulance. The longer the time without treatment, the more damage there can be to the heart muscle and this reduces the heart’s ability to pump blood. This can result in poor blood flow to vital organs, such as the kidneys, and can lead to heart failure,” continued Dr Kozor. “While you may have doubts about whether or not to call an ambulance, please do not hesitate. Sadly, many Australian deaths due to heart attack occur before the person gets to hospital or first medical contact.”

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